SHIFT London

SHIFT London

A futuristic brand experience that boosted total website traffic by 48%.

(Year)

2025

(Services)

web development, brand design, custom CMS

CULTURE X

EVENT

We redefined SHIFT London's digital perception, driving a 12% lift in conversion rates with a futuristic website that bridges underground culture and corporate strategy.

Background

SHIFT London operates at the volatile intersection of culture and commerce, managing diverse portfolios ranging from the Tate Modern to Garage Nation. Operating under the mantra "The Future Is Now," they sought to establish a unified brand image that could simultaneously appeal to underground art scenes and high-level corporate partners. They needed a digital home that was visually immersive yet professionally robust.

My Client Contact: Kat Pesaran

What We Did

  • Brand Strategy & Identity

  • Web Design (Framer)

  • Custom CMS Development

  • Motion Graphics & Interaction Design

  • Mobile Optimization

Outcomes

48%

Increase in total visitors in the first 3 months


21%

Uplift in click-through rate (CTR)

12%

Increase in conversion rate (Inquiries/Bookings)

Execution Overview

AethrDesign partnered with SHIFT to translate their "Future Is Now" ethos into a functional digital reality. We engineered a dual-aesthetic interface: using a dark, immersive "nightlife" visual language for their events portfolio while maintaining sleek, Swiss-style precision for their strategic offerings. To ensure long-term autonomy, we deployed a custom CMS that allows their team to update high-profile IP and event case studies instantly. The result: a 48% surge in traffic and a cohesive brand identity that commands authority across both art and industry.

Exceptional Framer developer – unmatched expertise and dedication! Working with Chevis (@AethrDesign) has been an absolute game-changer for our project. Their technical know-how with Framer is second to none — they don’t just know the platform, they push its limits to deliver results you didn’t think were possible. Complex interactions, pixel-perfect layouts, and seamless performance all came together flawlessly. What truly sets Chevis apart is their commitment and dedication. They treated our project as if it were their own, consistently going above and beyond to meet tight deadlines and refine even the smallest details. Whenever a challenge appeared, they were quick to find creative solutions, ensuring everything worked perfectly and looked incredible. If you’re looking for someone who combines deep technical expertise with relentless focus and genuine pride in their work, Chevis is the person to call. We couldn’t recommend them highly enough!

Client

Kat Pesaran

(SHIFT, Creative Director)

SHIFT London

SHIFT London

A futuristic brand experience that boosted total website traffic by 48%.

(Year)

2025

(Services)

web development, brand design, custom CMS

CULTURE X

EVENT

We redefined SHIFT London's digital perception, driving a 12% lift in conversion rates with a futuristic website that bridges underground culture and corporate strategy.

Background

SHIFT London operates at the volatile intersection of culture and commerce, managing diverse portfolios ranging from the Tate Modern to Garage Nation. Operating under the mantra "The Future Is Now," they sought to establish a unified brand image that could simultaneously appeal to underground art scenes and high-level corporate partners. They needed a digital home that was visually immersive yet professionally robust.

My Client Contact: Kat Pesaran

What We Did

  • Brand Strategy & Identity

  • Web Design (Framer)

  • Custom CMS Development

  • Motion Graphics & Interaction Design

  • Mobile Optimization

Outcomes

48%

Increase in total visitors in the first 3 months


21%

Uplift in click-through rate (CTR)

12%

Increase in conversion rate (Inquiries/Bookings)

Execution Overview

AethrDesign partnered with SHIFT to translate their "Future Is Now" ethos into a functional digital reality. We engineered a dual-aesthetic interface: using a dark, immersive "nightlife" visual language for their events portfolio while maintaining sleek, Swiss-style precision for their strategic offerings. To ensure long-term autonomy, we deployed a custom CMS that allows their team to update high-profile IP and event case studies instantly. The result: a 48% surge in traffic and a cohesive brand identity that commands authority across both art and industry.

Exceptional Framer developer – unmatched expertise and dedication! Working with Chevis (@AethrDesign) has been an absolute game-changer for our project. Their technical know-how with Framer is second to none — they don’t just know the platform, they push its limits to deliver results you didn’t think were possible. Complex interactions, pixel-perfect layouts, and seamless performance all came together flawlessly. What truly sets Chevis apart is their commitment and dedication. They treated our project as if it were their own, consistently going above and beyond to meet tight deadlines and refine even the smallest details. Whenever a challenge appeared, they were quick to find creative solutions, ensuring everything worked perfectly and looked incredible. If you’re looking for someone who combines deep technical expertise with relentless focus and genuine pride in their work, Chevis is the person to call. We couldn’t recommend them highly enough!

Client

Kat Pesaran

(SHIFT, Creative Director)

SHIFT London

SHIFT London

A futuristic brand experience that boosted total website traffic by 48%.

(Year)

2025

(Services)

web development, brand design, custom CMS

CULTURE X

EVENT

We redefined SHIFT London's digital perception, driving a 12% lift in conversion rates with a futuristic website that bridges underground culture and corporate strategy.

Background

SHIFT London operates at the volatile intersection of culture and commerce, managing diverse portfolios ranging from the Tate Modern to Garage Nation. Operating under the mantra "The Future Is Now," they sought to establish a unified brand image that could simultaneously appeal to underground art scenes and high-level corporate partners. They needed a digital home that was visually immersive yet professionally robust.

My Client Contact: Kat Pesaran

What We Did

  • Brand Strategy & Identity

  • Web Design (Framer)

  • Custom CMS Development

  • Motion Graphics & Interaction Design

  • Mobile Optimization

Outcomes

48%

Increase in total visitors in the first 3 months


21%

Uplift in click-through rate (CTR)

12%

Increase in conversion rate (Inquiries/Bookings)

Execution Overview

AethrDesign partnered with SHIFT to translate their "Future Is Now" ethos into a functional digital reality. We engineered a dual-aesthetic interface: using a dark, immersive "nightlife" visual language for their events portfolio while maintaining sleek, Swiss-style precision for their strategic offerings. To ensure long-term autonomy, we deployed a custom CMS that allows their team to update high-profile IP and event case studies instantly. The result: a 48% surge in traffic and a cohesive brand identity that commands authority across both art and industry.

Exceptional Framer developer – unmatched expertise and dedication! Working with Chevis (@AethrDesign) has been an absolute game-changer for our project. Their technical know-how with Framer is second to none — they don’t just know the platform, they push its limits to deliver results you didn’t think were possible. Complex interactions, pixel-perfect layouts, and seamless performance all came together flawlessly. What truly sets Chevis apart is their commitment and dedication. They treated our project as if it were their own, consistently going above and beyond to meet tight deadlines and refine even the smallest details. Whenever a challenge appeared, they were quick to find creative solutions, ensuring everything worked perfectly and looked incredible. If you’re looking for someone who combines deep technical expertise with relentless focus and genuine pride in their work, Chevis is the person to call. We couldn’t recommend them highly enough!

Client

Kat Pesaran

(SHIFT, Creative Director)

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