Aethr Insights.

Blog

Notes on the decisions behind good websites—from identity and content to the systems that keep them working.

A studio perspective on design, technology, and building for the long term.

Blog

Notes on the decisions behind good websites—from identity and content to the systems that keep them working.

A studio perspective on design, technology, and building for the long term.

Dec 18, 2025

AethrDesign 2025: year in review

A year of developing the practice: reusable systems, considered interactions, and recognition from Framer. A look at the work behind the activity figures.

Dec 18, 2025

AethrDesign 2025: year in review

A year of developing the practice: reusable systems, considered interactions, and recognition from Framer. A look at the work behind the activity figures.

Jan 1, 2026

Making your Framer site clearer to readers and AI search

There is no reliable shortcut to an AI citation. Clear answers, verifiable sources, and accessible page structure are a sounder starting point. Here is how to approach them in Framer without designing for machines at the expense of people.

Jan 1, 2026

Making your Framer site clearer to readers and AI search

Feb 2, 2025

What a website needs to change

Three projects with three different briefs: explain a developer tool, distinguish a venture builder, and simplify a mobile purchase.

Feb 2, 2025

What a website needs to change

Three projects with three different briefs: explain a developer tool, distinguish a venture builder, and simplify a mobile purchase.

Jan 1, 2026

Making your Framer site clearer to readers and AI search

Feb 2, 2025

What a website needs to change

Three projects with three different briefs: explain a developer tool, distinguish a venture builder, and simplify a mobile purchase.