fabrica

BUILD TO LAST

Bespoke Web Design

Custom Development

Brand Identity & Direction

Performance & Technical SEO

Bespoke websites for businesses with a point of view. We bring strategy, identity, and engineering together to build a presence that is distinctly yours—and ready for what comes next.

Trusted by 57+ founders

Chevis Zhou, AethrDesign Creative Agency AI Web Design Partner for digital experience.

Founder & Designer

at AethrDesign®

Chevis Zhou

fabrica

BUILD TO LAST

Bespoke Web Design

Custom Development

Brand Identity & Direction

Performance & Technical SEO

Bespoke websites for businesses with a point of view. We bring strategy, identity, and engineering together to build a presence that is distinctly yours—and ready for what comes next.

Trusted by 57+ founders

Chevis Zhou, AethrDesign Creative Agency AI Web Design Partner for digital experience.

Founder & Designer

at AethrDesign®

Chevis Zhou

Our clients

(2021-26©)

Our clients

(2021-26©)

(Selected)

Projects.

2021 — Present

2021 — Present

Selected work shaped around each client’s business, audience, and ambitions.

(Selected)

Projects.

2021 — Present

Selected work shaped around each client’s business, audience, and ambitions.

The difference

The difference

Your business is distinct. Your website should be, too.

Your business is distinct. Your website should be, too.

A considered website starts with understanding the business behind it.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

A considered website starts with understanding the business behind it.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

Direct access. Considered decisions. Work with Chevis from the first conversation through launch, with specialists brought in where the brief calls for them.

01

Successful projects completed

We’ve delivered 57+ projects that help companies generate real results.

01

Successful projects completed

We’ve delivered 57+ projects that help companies generate real results.

01

Successful projects completed

We’ve delivered 57+ projects that help companies generate real results.

02

Customer satisfaction rate

02

Customer satisfaction rate

02

Customer satisfaction rate

What we do

What we do

Services.

Services.

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(4)

(4)

(001)

Bespoke websites

A website shaped around your business—from its first impression to the systems your team uses every day.

Categories

Website strategy

Custom design & development

Content management

E-commerce

Bespoke websites

(002)

Search & performance

Clear content, sound technical foundations, and considered user journeys that help the right people find you and take the next step.

Categories

Technical SEO & migration

Content structure

Conversion strategy

Search & performance

(003)

a black and white photo of the letter x
Apple logo
black Harley-Davidson motorcycle fuel tank

Identity & art direction

A coherent visual language that gives your business a distinct presence, with the direction and detail to carry it across every page.

Categories

Brand identity

Art direction

Logo design

Digital design systems

Identity & art direction

(004)

black and white book on brown wooden table
monitor showing Java programming
person holding hands of another person

Ongoing care & evolution

Thoughtful improvements and dependable technical care to keep your website useful as your content, team, and business change.

Categories

Ongoing partnerships

Performance & refinement

Ongoing care & evolution

(001)

Bespoke websites

A website shaped around your business—from its first impression to the systems your team uses every day.

Categories

Website strategy

Custom design & development

Content management

E-commerce

Bespoke websites

(002)

Search & performance

Clear content, sound technical foundations, and considered user journeys that help the right people find you and take the next step.

Categories

Technical SEO & migration

Content structure

Conversion strategy

Search & performance

(003)

a black and white photo of the letter x
Apple logo
black Harley-Davidson motorcycle fuel tank

Identity & art direction

A coherent visual language that gives your business a distinct presence, with the direction and detail to carry it across every page.

Categories

Brand identity

Art direction

Logo design

Digital design systems

Identity & art direction

(004)

black and white book on brown wooden table
monitor showing Java programming
person holding hands of another person

Ongoing care & evolution

Thoughtful improvements and dependable technical care to keep your website useful as your content, team, and business change.

Categories

Ongoing partnerships

Performance & refinement

Ongoing care & evolution

(001)

Bespoke websites

A website shaped around your business—from its first impression to the systems your team uses every day.

Categories

Website strategy

Custom design & development

Content management

E-commerce

Bespoke websites

(002)

Search & performance

Clear content, sound technical foundations, and considered user journeys that help the right people find you and take the next step.

Categories

Technical SEO & migration

Content structure

Conversion strategy

Search & performance

(003)

a black and white photo of the letter x
Apple logo
black Harley-Davidson motorcycle fuel tank

Identity & art direction

A coherent visual language that gives your business a distinct presence, with the direction and detail to carry it across every page.

Categories

Brand identity

Art direction

Logo design

Digital design systems

Identity & art direction

(004)

black and white book on brown wooden table
monitor showing Java programming
person holding hands of another person

Ongoing care & evolution

Thoughtful improvements and dependable technical care to keep your website useful as your content, team, and business change.

Categories

Ongoing partnerships

Performance & refinement

Ongoing care & evolution

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Dark gradiend background

How we work

How we work

AethrDesign™

Built around your business. Never off the shelf.

Built around your business. Never off the shelf.

From the first questions to the final details, the brief sets the direction.

01

A conversation at the AethrDesign studio

Understand the business before the brief

01

A conversation at the AethrDesign studio

Understand the business before the brief

02

Totipotent Capital identity system and logo lockups

Define a direction that belongs to you

02

Totipotent Capital identity system and logo lockups

Define a direction that belongs to you

03

Arca Wealth semantic typography system in Framer

Design and build as one discipline

03

Arca Wealth semantic typography system in Framer

Design and build as one discipline

04

Arca Wealth cold-load comparison before and after the hero fix

Refine for launch and life beyond it

04

Arca Wealth cold-load comparison before and after the hero fix

Refine for launch and life beyond it

Testimonials

Testimonials

Experiences.

©2026

©2026

©2026

Ruri Ohama

(YouTube Creator, 1.45M+ Subscribers)

They were deeply invested in my project—often more than I was.

Ruri Ohama

(YouTube Creator, 1.45M+ Subscribers)

They were deeply invested in my project—often more than I was.

Ruri Ohama

(YouTube Creator, 1.45M+ Subscribers)

They were deeply invested in my project—often more than I was.

Jason HauerX

CEO, HauerX Holdings

Fast execution, zero hand-holding. They turned a complex brand vision into a site that actually converts.

Jason HauerX

CEO, HauerX Holdings

Fast execution, zero hand-holding. They turned a complex brand vision into a site that actually converts.

Kat Pesaran

SHIFT, Creative Director

Unmatched web development expertise. They don’t just know the platform; they push its limits to deliver pixel-perfect layouts and seamless performance.

Kat Pesaran

SHIFT, Creative Director

Unmatched web development expertise. They don’t just know the platform; they push its limits to deliver pixel-perfect layouts and seamless performance.

Kat Pesaran

SHIFT, Creative Director

Unmatched web development expertise. They don’t just know the platform; they push its limits to deliver pixel-perfect layouts and seamless performance.

AethrDesign™

Distinctive at launch. Useful long after.

AethrDesign™

Distinctive at launch. Useful long after.

Build to last means a clear story, a coherent design system, and a website your team can keep working with as the business evolves.

The value is in the decisions: what to say, what to leave out, and how every part works together. We use AI where it helps production, but the direction, design judgment, and responsibility remain ours.

Case study

Identity, website & CMS

A venture builder, not another consultancy.

A venture builder, not another consultancy.

Project: HauerX Holdings Website

Project: HauerX Holdings Website

HauerX Holdings homepage: a terminal-inspired identity and portfolio
HauerX Holdings website detail
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Dark gradiend background

The brief

Make the difference clear.


The design decision

A terminal-inspired identity, an editorial type system, and a CMS the HauerX team can update themselves.

Have a project in mind?

Prefer email?

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Copied

info@aethrdesign.com

Let’s talk.

Tell us what you want to build—and why it matters to your business.

A direct conversation.

Speak with Chevis about your business, your ambitions, and what the right website could make possible.

A considered proposal.

If we’re a good fit, we’ll define the scope, approach, and investment around your brief.

Chevis Zhou, AethrDesign Creative Agency AI Web Design Partner for digital experience.

Founder & Designer

at AethrDesign®

Chevis Zhou

Dark gradiend background

Have a project in mind?

Prefer email?

Copy component

Copied

info@aethrdesign.com

Let’s talk.

Tell us what you want to build—and why it matters to your business.

A direct conversation.

Speak with Chevis about your business, your ambitions, and what the right website could make possible.

A considered proposal.

If we’re a good fit, we’ll define the scope, approach, and investment around your brief.

Chevis Zhou, AethrDesign Creative Agency AI Web Design Partner for digital experience.

Founder & Designer

at AethrDesign®

Chevis Zhou

Dark gradiend background

Have a project in mind?

Prefer email?

Copy component

Copied

info@aethrdesign.com

Let’s talk.

Tell us what you want to build—and why it matters to your business.

A direct conversation.

Speak with Chevis about your business, your ambitions, and what the right website could make possible.

A considered proposal.

If we’re a good fit, we’ll define the scope, approach, and investment around your brief.

Chevis Zhou, AethrDesign Creative Agency AI Web Design Partner for digital experience.

Founder & Designer

at AethrDesign®

Chevis Zhou

Dark gradiend background

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