Maxematics Private Tutoring: An academic identity built to substantiate expertise, not simply sell tutoring.

A bespoke identity and website that brings teaching, research, and academic credentials into a clear framework for evaluators.

Maxematics needed a website for admissions readers, scholarship committees, and research evaluators, not only prospective tutoring clients. We developed an individual identity and a reading structure that brings academic credentials, research, teaching, and student perspectives into one coherent account.

Year

2026

Services

Web design

Web development

Branding & identity

Motion Design

A student tutor and researcher outgrowing a template site built to sell lessons.

Maxematics started as a tutoring practice — a way for Max Schwarzkopf to teach math and science one-on-one — and its original Adobe-built site said exactly that: a services page for parents shopping for help.

The audience had moved on. Max was fielding more inquiries than he could take, doing molecular engineering lab work on protein folding, and heading into college applications, scholarship reviews, and research placements. The people opening the link were no longer parents comparing tutors. They were admissions readers, scholarship committees, engineering program reviewers, and internship evaluators — people who scan for evidence, not offers.

The site had to stop selling and start substantiating.

Credentials that had been buried in prose became a visible wall of markers — awards, honours, leadership roles, and lab research — so an admissions reader can scan the evidence in one pass instead of hunting for it in paragraphs.

Arca's Growth Design Backlog in mid-August 2026, with the type audit and image-loading tickets in progress and two landing-page tickets shipped

Twelve topics regrouped into math, science, language, and test prep. Breadth is shown at a glance as a single catalog, with no curriculum sales pages behind it — the site states capability rather than pitching lessons.

The pod's Slack channel: the hero fix shared for review, a stakeholder flags a missing bullet in Framer, and it is fixed six minutes later

Five real student and parent testimonials run through a carousel rather than sitting in one block, so social proof reappears at every scroll depth instead of arriving once and disappearing.

Execution overview

Designing for an evaluator’s reading journey.

The brief ran through our productized pipeline first: a structured spec, assembled into a working Next.js site. That set the floor. Max started on the $500 build, then moved to a bespoke engagement with the same content, hand-directed, plus a full brand revamp.

We designed around how an evaluator reads: identity, then proof, then breadth, then independent voices, then one easy way to get in touch.

The identity was rebuilt with the site. The logotype swaps the x in max for a true multiplication sign in brand violet, at the same weight and x-height, chosen over nine alternatives.

Both marks were redrawn as vector artwork, and the system ships in two lockups and five colourways, including a single-ink violet for print. Usage rules are on the Maxematics identity page, and the decisions behind them in the process appendix.

The palette moved from saturated tutoring colours to violet on near-black, set in Sora and Instrument Sans. Animated gradients and mathematical glyphs give the site character without competing with the evidence.

Recorded PageSpeed Insights audits: 100 for accessibility, best practices and SEO, with performance at 99 on desktop and 91 on mobile. They are launch snapshots, not a substitute for accessibility testing.

Maxematics Live Project

The delivered identity: one drawn logotype with the × substitution, two lockups, and five colourways — including a single-ink violet for one-screen printing. Published in full, with usage rules, at maxematics-identity.vercel.app.

Arca Wealth hero on a cold load, side by side at the same viewport: before, the image tears into a flat navy fill with the headline already showing; after, the hero appears complete

What our client says

                  Working with Chevis completely transformed my son's online presence. He didn't just redesign Max's old site; he had the vision to reframe it into a modern, science-forward portfolio that perfectly highlights Max's STEM research and engineering background. The design quality is incredible—clean, mature, and exactly what we need for his college and internship applications. On top of that, Chevis was incredibly efficient. He built a lightning-fast, custom-coded site from the ground up and delivered a polished brand faster than we expected. We couldn't be happier with the result.

                  Working with Chevis completely transformed my son's online presence. He didn't just redesign Max's old site; he had the vision to reframe it into a modern, science-forward portfolio that perfectly highlights Max's STEM research and engineering background. The design quality is incredible—clean, mature, and exactly what we need for his college and internship applications. On top of that, Chevis was incredibly efficient. He built a lightning-fast, custom-coded site from the ground up and delivered a polished brand faster than we expected. We couldn't be happier with the result.

Working with Chevis completely transformed my son's online presence. He didn't just redesign Max's old site; he had the vision to reframe it into a modern, science-forward portfolio that perfectly highlights Max's STEM research and engineering background. The design quality is incredible—clean, mature, and exactly what we need for his college and internship applications. On top of that, Chevis was incredibly efficient. He built a lightning-fast, custom-coded site from the ground up and delivered a polished brand faster than we expected. We couldn't be happier with the result.

Working with Chevis completely transformed my son's online presence. He didn't just redesign Max's old site; he had the vision to reframe it into a modern, science-forward portfolio that perfectly highlights Max's STEM research and engineering background. The design quality is incredible—clean, mature, and exactly what we need for his college and internship applications. On top of that, Chevis was incredibly efficient. He built a lightning-fast, custom-coded site from the ground up and delivered a polished brand faster than we expected. We couldn't be happier with the result.

Cynthia Schwarzkopf

Max's mother, Maxematics

AethrDesign™