Year
2022
Services
/
E-Commerce Solution
/
Web design
Category
/
E-commerce
Duration
12 weeks
Live Website ↗
A beauty brand selling a phone-first audience through a desktop-shaped store.
Kylie Cosmetics sells to an audience that shops on a phone, from a storefront that behaved like a shrunk-down desktop site. The brand's own imagery is the product, and the template gave it nowhere to run.
Rebuilding the store around the product feed.
We designed for the phone first and let the imagery run full-bleed, then cut the number of steps between seeing a product and owning it. Customers add to the cart without leaving the feed, and the checkout keeps the brand's look to the last screen instead of handing off to a plain form.
Against the previous site, store revenue rose 130% in three months.
Next projects.
(2021-26™)
