HauerX Holdings Capital: Speedy digital solution for business momentum.

A high-velocity digital presence that amplified inbound deal flow by 72%.

HauerX needed to signal speed in a crowded VC market. We engineered a high-velocity "Dark Mode" identity and hands-off CMS, resulting in a 72% increase in qualified deal flow and immediate market authority.

Year

2026

Services

Web design

Custom CMS solutions

Branding & identity

An AI venture builder requiring a high-performance digital identity to establish immediate market authority.

HauerX Holdings is a venture builder backing AI-native companies. Unlike traditional consultancies that offer advice, HauerX injects specialized AI tools to compress enterprise growth timelines. They sought to establish immediate authority and distinguish themselves from "brochure-ware" firms. They needed a digital identity that signaled "receipts, not rhetoric" and positioned them as a high-performance tool for power users.

In a sea of generic white-and-blue consultancy sites, HauerX needed to signal raw power, not just advice. We eschewed standard SaaS tropes for a "Dark Mode" terminal aesthetic that signals speed and momentum. This look positions them as a tool for power users rather than just another VC firm.

Balancing institutional authority with the chaotic velocity of AI startups required a unique visual language. We paired high-authority Serif typography (representing Trust) with utilitarian Monospace details (representing Speed). This intentional contrast creates a brand voice that feels both established and cutting-edge, commanding respect from enterprise partners while signaling agility to founders.

Execution Overview

Engineering a "Dark Mode" identity and hands-off CMS to signal efficiency and speed.

AethrDesign partnered with HauerX to forge a digital identity that screams efficiency. We eschewed standard SaaS tropes for a "Dark Mode" environment, combining high-authority serif typography (Trust) with utilitarian monospaced details (Speed). To support their growing venture portfolio, we engineered a hands-off Custom CMS that allows for rapid updates without developer intervention. The result: a commanding web presence that increased deal flow by 72%, cementing HauerX as the definitive speed-to-market partner.

HauerX Live Project

We built a powerful CMS to support the website's rapid updates of the portfolio and blogs

A venture builder moves too fast to be bottlenecked by developer dependencies. We engineered a bespoke, hands-off Custom CMS that empowers the internal team to ship portfolio updates instantly. By removing technical friction, we accelerated their update speed by 4x, ensuring their digital presence always reflects their real-time momentum.

What My Client Says

                  AethrDesign turned a complex brand vision into a site that actually converts. Fast execution, zero hand-holding required, and they nailed the strategic positioning from day one. If you're building something serious, this is the team.

                  AethrDesign turned a complex brand vision into a site that actually converts. Fast execution, zero hand-holding required, and they nailed the strategic positioning from day one. If you're building something serious, this is the team.

AethrDesign turned a complex brand vision into a site that actually converts. Fast execution, zero hand-holding required, and they nailed the strategic positioning from day one. If you're building something serious, this is the team.

AethrDesign turned a complex brand vision into a site that actually converts. Fast execution, zero hand-holding required, and they nailed the strategic positioning from day one. If you're building something serious, this is the team.