Ruri Ohama Media: Scalable digital infrastructure for a growing personal brand.

An adaptive digital product platform that boosted checkout conversions by 32%.

Ruri Ohama sought to monetize her audience without "productivity guilt." We implemented a ruthless mobile-first strategy and streamlined pricing model. The new platform boosted checkout conversions by 32%, establishing a benchmark for empathetic productivity tools.

Year

2025

Services

Framer development

Branding & identity

CRO

A fast-growing content creator needing a scalable digital ecosystem to support personal brand expansion.

Ruri Ohama is a productivity thought leader and YouTuber. She sought to monetize her audience by solving a critical pain point: "productivity guilt." Existing tools were too rigid, causing users to fail and churn. Ruri needed a flexible digital home for her "Kaizen System" that not only resonated with a male-dominant 25-35 demographic but also converted high-intent traffic into lifetime users without overwhelming them.

Productivity tools often induce guilt through rigidity. We designed an adaptive "Kaizen" interface that flexes with the user's daily life, turning the fear of falling behind into a sustainable, guilt-free habit for thousands of users.

Execution Overview

Implementing a ruthless mobile-first strategy and targeted rebranding to maximize high-intent product conversions.

AethrDesign partnered with Ruri Ohama to transform the Kaizen System from a concept into a high-converting digital product. Prioritizing a ruthless "mobile-first" approach and strategic A/B testing, we discovered that a streamlined, single-option pricing model significantly outperformed complex tiers. We rebranded the visual identity to appeal specifically to the 25-35 male demographic, combining minimalist aesthetics with robust functionality. The result: a 32% boost in checkout conversions, establishing the Kaizen System as a new benchmark in empathetic productivity tools.

Ruri Ohama Live Project

A/B Testing (Pricing)

We ran a strategic A/B test after the launch. It shows that users were overwhelmed by complex pricing tiers, proving that a single, streamlined option outperformed the "choice overload" model. So we switched to the component on the right side, directly driving a 32% surge in checkout conversions.

A/B Testing (Pricing)

What My Client Says

                  Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

                  Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

Chevis Zhou, AethrDesign Premium Web Design Agency's Framer Expert Partner.

Ruri Ohama

(YouTube Creator, 1.45M+ Subscribers)

We didn't just want more traffic; we wanted better traffic. Alongside a rapid climb in SEO visibility, user engagement has spiked to an average of 2 minutes per session. This metric, well above the industry baseline, proves the site is now attracting and retaining the right audience.