Ruri Ohama Personal Branding: A considered mobile storefront for a creator’s approach to productivity.

A phone-first home for the Kaizen System, with a focused purchase journey and pricing tested against the needs of Ruri’s audience.

Ruri Ohama wanted to sell a system to her audience without making them feel behind. We built the storefront phone-first and tested the pricing: one option beat three tiers, and checkout conversion rose 32% against the tiered version.

Year

2025

Services

Web development

Branding & identity

CRO

A productivity creator who didn't want her store to make buyers feel behind.

Ruri Ohama is a productivity YouTuber. She wanted to sell to her audience without adding to what she calls "productivity guilt": rigid tools people fail at and abandon.

The Kaizen System needed a store that could convert high-intent traffic, mostly men aged 25 to 35, without overwhelming them.

Rigid tools make people feel behind. The Kaizen interface flexes with the day instead of tracking a streak, which is what lets someone come back after missing one.

Arca's Growth Design Backlog in mid-August 2026, with the type audit and image-loading tickets in progress and two landing-page tickets shipped

Execution overview

Phone-first, and one price instead of three.

We built for the phone first, then tested the part we were least sure about. Three pricing tiers were asking buyers to choose before they had decided to buy; a single option outperformed them, and checkout conversion rose 32% against the tiered version. The visual identity was retuned for the 25–35 audience the channel actually reaches.

Ruri Ohama Live Project

What our client says

                  Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

                  Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

Chevis transformed my ideas into an amazing website and working with him was super smooth and easy. He was deeply invested in my project, often more than I was! He truly understood what I needed and made my ideas even better than I expected. He offered valuable suggestions I hadn't considered and willingly improved the project, even when it meant extra work. I'm excited to work with Chevis on future website projects and strongly recommend him.

Chevis Zhou, AethrDesign Premium Web Design Agency's AI Web Design Partner.

Ruri Ohama

(YouTube Creator, 1.45M+ Subscribers)

The goal was better traffic, not more of it. Sessions now average two minutes and search visibility is climbing, so the people arriving are the ones the product is for.