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Johnson Capital: A distinct identity and website for a capital partner, not another broker.

Johnson Capital: A distinct identity and website for a capital partner, not another broker.

Johnson Capital: A distinct identity and website for a capital partner, not another broker.

A dark visual identity, live rates, and a clear funding timeline bring Johnson Capital’s role as a capital partner into focus.

A dark visual identity, live rates, and a clear funding timeline bring Johnson Capital’s role as a capital partner into focus.

Johnson Capital needed to read as a capital partner rather than a broker. We built a dark identity and an interactive site — live rates ticker, visual timeline — and launched the whole platform in a month.

Johnson Capital needed to read as a capital partner rather than a broker. We built a dark identity and an interactive site — live rates ticker, visual timeline — and launched the whole platform in a month.

Johnson Capital needed to read as a capital partner rather than a broker. We built a dark identity and an interactive site — live rates ticker, visual timeline — and launched the whole platform in a month.

Year

2026

Services

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Web design

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Branding & identity

Category

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Corporate

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Portfolio

Duration

4 weeks

Live Website ↗

Impact

Impact

from kickoff to launch

from kickoff to launch

from kickoff to launch

Arca Wealth homepage hero — the live site

Arca Wealth homepage hero — the live site

Johnson Capital's brand, site, live rates ticker and visual timeline went from kickoff to launch in one month.

Johnson Capital's brand, site, live rates ticker and visual timeline went from kickoff to launch in one month.

AethrDesign, Chevis Zhou: Premium Web Design Agency, AI Web Design Partner for Digital Experience.

Background

Background

A capital partner whose brand still read like a broker's.

Johnson Capital arranges commercial real estate financing and moves faster than most of the market. Its dated brand said the opposite. The firm wanted the credibility of traditional CRE with the clarity of a modern financial platform.

Services grouped by what a borrower needs, from bridge loans to recapitalisations, each with its own page.

Services grouped by what a borrower needs, from bridge loans to recapitalisations, each with its own page.

Arca's Growth Design Backlog in mid-August 2026, with the type audit and image-loading tickets in progress and two landing-page tickets shipped

Execution overview

Execution overview

A dark identity, and a site that shows the numbers.

We rebuilt the navigation around the categories borrowers search for, with a page for each service. The site is dark and cinematic to set it apart from traditional CRE.

Two custom pieces carry the capability story: a live rates ticker and a visual funding timeline. Brand, site and both components went from kickoff to launch in one month.

Johnson Capital Live Project

Johnson Capital Live Project

Johnson Capital Live Project

Johnson Capital Live Project

Arca Wealth hero on a cold load, side by side at the same viewport: before, the image tears into a flat navy fill with the headline already showing; after, the hero appears complete

The 17 semantic text styles in Framer, applied to the live Arca homepage

PageSpeed Insights on desktop at launch: 97 performance, 98 accessibility, 96 best practices, 100 SEO.

PageSpeed Insights on desktop at launch: 97 performance, 98 accessibility, 96 best practices, 100 SEO.

Arca's review of the type branch, production on the left and staging on the right, with each difference logged as a task

AethrDesign™

AethrDesign™

AethrDesign™

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