Working directly from the in-house team’s new brand assets, we rebuilt the homepage around a single-screen first impression — header, hero video, and a custom seamless marquee announcing “Popcorn With A Purpose.” We standardized how brand artwork renders across the site with a reusable sticker-image system for lettering and callouts, plus a full-width photo mode for editorial moments like the About page’s “Meet the Pop Star.” Typography was unified into one heading scale across the homepage, About, and Selfless Snacking pages, and header spacing and certification badge sizing were standardized so the new identity reads consistently everywhere a shopper lands.