LLP Branding & Shopify: A new brand identity translated into a flexible Shopify storefront.

Working with Live Love Pop’s in-house branding team, we translated the rebrand into reusable Shopify sections and a refreshed shopping experience.

Live Love Pop needed its new Q1 2026 brand identity carried through to its Shopify storefront. We partnered directly with their in-house branding team to translate the rebrand into production-ready assets and rebuilt the site’s hero, typography, and product experience around it, growing total sales 50% and lifting the returning customer rate 48% in the months after launch.

Year

2026

Services

E-Commerce Solution

Branding & identity

Web design

A mission-driven popcorn brand mid-rebrand, needing its new identity built into Shopify.

Live Love Pop is a better-for-you gourmet popcorn brand built around "Selfless Snacking™": every bag supports a cause through its "Live Poptimistically™" giving program.

In Q1 2026 the brand's in-house team led a full rebrand. The new identity still had to reach the storefront that actually sells the product, and that was our job.

The rebranded shop page, with the new sticker lettering over the product grid.

Arca's Growth Design Backlog in mid-August 2026, with the type audit and image-loading tickets in progress and two landing-page tickets shipped

Product pages in the new identity, from flavour name to add-to-cart.

The pod's Slack channel: the hero fix shared for review, a stakeholder flags a missing bullet in Framer, and it is fixed six minutes later

Execution overview

Implementing a new brand system across a custom Shopify theme, section by section.

We worked from the in-house team's new brand assets. The homepage now opens on a single screen: header, hero video, and a custom marquee announcing "Popcorn With A Purpose."

Brand artwork renders through one reusable sticker-image system for lettering and callouts, with a full-width photo mode for editorial moments like "Meet the Pop Star" on the About page.

One heading scale now runs across the homepage, About and Selfless Snacking pages. Header spacing and certification badges were standardised, so the identity reads the same wherever a shopper lands.

Live Love Pop Live Project

Before the relaunch, most sales went through Amazon and the brand's own site lagged behind.