SHIFT London Creative Agency: A portfolio that moves between cultural expression and commercial clarity.
SHIFT London Creative Agency: A portfolio that moves between cultural expression and commercial clarity.
SHIFT London Creative Agency: A portfolio that moves between cultural expression and commercial clarity.
A cinematic portfolio and a structured account of SHIFT’s strategy work, brought together in one editable website.
A cinematic portfolio and a structured account of SHIFT’s strategy work, brought together in one editable website.
SHIFT runs Tate Modern and Garage Nation out of the same office and needed one site that speaks to both. We built a dark, cinematic front for the events portfolio and a Swiss-precise register for the strategy work, on a CMS their team runs. Visitors rose 48% over the old site in the first three months.
SHIFT runs Tate Modern and Garage Nation out of the same office and needed one site that speaks to both. We built a dark, cinematic front for the events portfolio and a Swiss-precise register for the strategy work, on a CMS their team runs. Visitors rose 48% over the old site in the first three months.
SHIFT runs Tate Modern and Garage Nation out of the same office and needed one site that speaks to both. We built a dark, cinematic front for the events portfolio and a Swiss-precise register for the strategy work, on a CMS their team runs. Visitors rose 48% over the old site in the first three months.
Year
2025
Services
/
Web development
/
Branding & identity
/
Custom CMS solutions
Category
/
Corporate
/
Portfolio
/
Professional Services
Duration
12 weeks
Live Website ↗
Impact
Impact
more visitors than the old site, first 3 months
more visitors than the old site, first 3 months
more visitors than the old site, first 3 months
higher click-through rate
higher click-through rate
higher click-through rate
higher conversion rate on inquiries and bookings
higher conversion rate on inquiries and bookings
higher conversion rate on inquiries and bookings
Website showcase video
Website showcase video
Background
Background
My client contact:
Kat Pesaran
Kat Pesaran
A London events agency whose two audiences had never shared a site.
SHIFT London works at the join between culture and commerce, with a portfolio running from the Tate Modern to Garage Nation. Under the mantra "The Future Is Now," they wanted one brand image that could hold underground art scenes and corporate partners at the same time — visually immersive, and solid enough to send to a funding body.
SHIFT sits between underground culture and corporate work. Rather than a template, the layout is cinematic and visual-heavy, with the events portfolio as the only protagonist.
SHIFT sits between underground culture and corporate work. Rather than a template, the layout is cinematic and visual-heavy, with the events portfolio as the only protagonist.
Every image, the map included, was retouched for the dark theme.
Every image, the map included, was retouched for the dark theme.
Execution overview
Execution overview
Two registers on one site, and a CMS the team runs.
The events portfolio gets a dark, immersive treatment; the strategy offering gets Swiss-style restraint. Both live on one site, so a corporate partner and a promoter arrive at the same brand. A custom CMS lets the team publish new IP and event case studies themselves, work they had been doing in static slides.
In the first three months, visitors rose 48% over the old site.
The contact page: an email and a phone number, nothing else.
The contact page: an email and a phone number, nothing else.
The footer closes on the agency's line: The Future Is Now.
The footer closes on the agency's line: The Future Is Now.
The team had been pitching from static Google Slides. A custom CMS lets them publish new IP the day it lands, and supported their Arts Council England funding submission.
The team had been pitching from static Google Slides. A custom CMS lets them publish new IP the day it lands, and supported their Arts Council England funding submission.
What our client says
What our client says
Kat Pesaran
(SHIFT London, Creative Director)
