Skindinavia E-commerce Modernization: An independent storefront that connects brand expression with Shopify commerce.

A Framer storefront connected to Shopify, giving Skindinavia a direct relationship with its customers beyond wholesale and Amazon.

Skindinavia went viral and sent retail customers to a site built for wholesale buyers. We replaced it with a Framer front end on a Shopify back end, so the brand owns both the storefront and the customer data. Off-Amazon sales rose 45% and average order value 14%.

Year

2026

Services

E-Commerce Solution

Branding & identity

Web design

A viral setting-spray maker still running on wholesale infrastructure.

Skindinavia makes the setting sprays other brands put their names on. When social media sent retail customers to its own site, that site was still built for wholesale buyers: text-heavy, slow, and pointed at Amazon for fulfilment, which is where the customer data stayed.

They needed a storefront that could take the traffic and hold a premium look without giving up load speed.

The homepage hero: the product in use, in an editorial look a stock theme can't hold.

Arca's Growth Design Backlog in mid-August 2026, with the type audit and image-loading tickets in progress and two landing-page tickets shipped

A product page, with the bottle and the full range in view.

The pod's Slack channel: the hero fix shared for review, a stakeholder flags a missing bullet in Framer, and it is fixed six minutes later

A live wall of social proof. An infinite ticker of real posts anchors the viral reputation at the top of the page and sends readers straight to the collection.

Execution overview

A Framer front end on a Shopify back end.

Framer holds the storefront and Shopify holds payments and inventory, connected through the Framer Commerce plugin. That split lets the team manage products in-house while the front end stays fully custom. We cut the path to purchase down to what a first-time buyer needs — fewer decisions per screen, and the brand story revealed as they go rather than all at once.

Skindinavia Live Project

We stripped the default e-commerce furniture out of the path to purchase. Fewer decisions per screen, and the premium look holds to the last click.

Arca Wealth hero on a cold load, side by side at the same viewport: before, the image tears into a flat navy fill with the headline already showing; after, the hero appears complete

Checkout stays in the brand's type and colour, so the last step doesn't feel like a hand-off.

The 17 semantic text styles in Framer, applied to the live Arca homepage

An AI concierge stands in for the in-store expert, walking undecided buyers to the right formula. It lifts average order value and takes load off support.

Arca's review of the type branch, production on the left and staging on the right, with each difference logged as a task

A custom front end instead of a theme. That is what makes the reactive interactions and the exact pink possible; a stock e-commerce theme holds neither.

Arca's paid retirement landing page with the six-question inline lead form beside the hero

Shopify stays the system of record. Inventory is managed in one place and product data syncs to the front end, so the design team carries no maintenance.