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Skindinavia Ecommerce Modernization: Converting viral attention into a sustainable Direct-to-Consumer ecosystem.
Skindinavia Ecommerce Modernization: Converting viral attention into a sustainable Direct-to-Consumer ecosystem.
Skindinavia Ecommerce Modernization: Converting viral attention into a sustainable Direct-to-Consumer ecosystem.
A "conversion-first" headless commerce solution that reduced Amazon reliance and captured viral momentum.
A "conversion-first" headless commerce solution that reduced Amazon reliance and captured viral momentum.
A "conversion-first" headless commerce solution that reduced Amazon reliance and captured viral momentum.
Skindinavia Skindinavia needed to transition from a B2B supplier model to a direct-to-consumer powerhouse to capitalize on viral social media fame. We replaced their legacy, text-heavy site with a headless Framer + Shopify solution. The redesign streamlined the path to purchase using the "Von Restorff Effect" and "Hick’s Law," resulting in a 45% surge in off-Amazon sales and a +14% increase in Average Order Value (AOV).
Skindinavia Skindinavia needed to transition from a B2B supplier model to a direct-to-consumer powerhouse to capitalize on viral social media fame. We replaced their legacy, text-heavy site with a headless Framer + Shopify solution. The redesign streamlined the path to purchase using the "Von Restorff Effect" and "Hick’s Law," resulting in a 45% surge in off-Amazon sales and a +14% increase in Average Order Value (AOV).
Skindinavia Skindinavia needed to transition from a B2B supplier model to a direct-to-consumer powerhouse to capitalize on viral social media fame. We replaced their legacy, text-heavy site with a headless Framer + Shopify solution. The redesign streamlined the path to purchase using the "Von Restorff Effect" and "Hick’s Law," resulting in a 45% surge in off-Amazon sales and a +14% increase in Average Order Value (AOV).
Year
2026
Services
/
E-Commerce Solution
/
Branding & identity
/
Web design
Category
/
E-commerce
/
Corporate
Duration
3 months
Live Website ↗
Impact
Impact
Impact
Growth in direct, off-Amazon sales revenue
Growth in direct, off-Amazon sales revenue
Growth in direct, off-Amazon sales revenue
Increase in Average Order Value (AOV)
Increase in Average Order Value (AOV)
Increase in Average Order Value (AOV)
Boost in site traffic retention from viral sources
Boost in site traffic retention from viral sources
Boost in site traffic retention from viral sources
We re-engineered Skindinavia’s digital flagship to own their customer data, boosting off-platform sales by 45% with a bespoke Framer frontend.
We re-engineered Skindinavia’s digital flagship to own their customer data, boosting off-platform sales by 45% with a bespoke Framer frontend.
We re-engineered Skindinavia’s digital flagship to own their customer data, boosting off-platform sales by 45% with a bespoke Framer frontend.
Website showcase video
Website showcase video
Website showcase video
Background
My client contact: Suman D.
Background
My client contact: Suman D.
Background
My client contact: Suman D.
A viral makeup giant trapped in a legacy B2B infrastructure.
Skindinavia is the silent giant behind the world's best setting sprays, white-labeling for major brands. When they suddenly went viral on social media, their existing "trust-heavy" legacy website wasn't built to capture the influx of retail consumers. They relied heavily on Amazon for fulfillment, losing valuable customer data and brand equity. They needed a rapid transformation to a "premium" aesthetic (inspired by Kylie Cosmetics) that could handle high-volume traffic without sacrificing load speeds or user experience.
Homepage sections
Homepage sections
Homepage sections
We designed a dynamic "Wall of Hype" featuring live social proof. This infinite ticker anchors the brand's viral reputation, instantly building trust and funneling high-intent traffic directly to the product collection.
We designed a dynamic "Wall of Hype" featuring live social proof. This infinite ticker anchors the brand's viral reputation, instantly building trust and funneling high-intent traffic directly to the product collection.
We designed a dynamic "Wall of Hype" featuring live social proof. This infinite ticker anchors the brand's viral reputation, instantly building trust and funneling high-intent traffic directly to the product collection.
Execution Overview
Execution Overview
Execution Overview
Decoupling design from logic: A Headless Framer + Shopify Architecture.
AethrDesign engineered a headless commerce solution to get the best of both worlds. We used Framer to build a visually stunning, highly customizable frontend that matched their new "Pink (#F670C6)" visual identity. We connected this to a robust Shopify backend via the Framer Commerce plugin, ensuring secure payment processing and inventory management. This architecture allowed the client to bring product updates in-house while we optimized the UX with psychological triggers—reducing decision fatigue and using "progressive disclosure" to tell their brand story.
Frictionless Transaction Design. We stripped away default e-commerce bloat to create a streamlined path to purchase. This optimized flow minimizes decision fatigue and cart abandonment, ensuring the premium brand experience lasts until the final click.
Frictionless Transaction Design. We stripped away default e-commerce bloat to create a streamlined path to purchase. This optimized flow minimizes decision fatigue and cart abandonment, ensuring the premium brand experience lasts until the final click.
Frictionless Transaction Design. We stripped away default e-commerce bloat to create a streamlined path to purchase. This optimized flow minimizes decision fatigue and cart abandonment, ensuring the premium brand experience lasts until the final click.
Conversion-First AI Concierge. To replicate the in-store expert experience, we embedded a smart sales agent. This tool actively guides undecided users to the perfect formula, directly boosting Average Order Value (AOV) while reducing support tickets.
Conversion-First AI Concierge. To replicate the in-store expert experience, we embedded a smart sales agent. This tool actively guides undecided users to the perfect formula, directly boosting Average Order Value (AOV) while reducing support tickets.
Conversion-First AI Concierge. To replicate the in-store expert experience, we embedded a smart sales agent. This tool actively guides undecided users to the perfect formula, directly boosting Average Order Value (AOV) while reducing support tickets.
What My Client Says
What My Client Says
What My Client Says
Suman D.
Project Lead, The VOX Company
Pixel-Perfect Headless Frontend. By utilizing Framer as the visual layer, we broke free from template constraints. This allowed for rich, reactive interactions and "pink-perfect" branding that standard e-commerce themes simply cannot support.
Pixel-Perfect Headless Frontend. By utilizing Framer as the visual layer, we broke free from template constraints. This allowed for rich, reactive interactions and "pink-perfect" branding that standard e-commerce themes simply cannot support.
Pixel-Perfect Headless Frontend. By utilizing Framer as the visual layer, we broke free from template constraints. This allowed for rich, reactive interactions and "pink-perfect" branding that standard e-commerce themes simply cannot support.
Automated Operational Backbone. We bridged the design with a robust Shopify backend. This allows the client to manage inventory centrally while product data automatically syncs to the frontend, ensuring zero maintenance overhead for the design team.
Automated Operational Backbone. We bridged the design with a robust Shopify backend. This allows the client to manage inventory centrally while product data automatically syncs to the frontend, ensuring zero maintenance overhead for the design team.
Automated Operational Backbone. We bridged the design with a robust Shopify backend. This allows the client to manage inventory centrally while product data automatically syncs to the frontend, ensuring zero maintenance overhead for the design team.
AethrDesign™
AethrDesign™
AethrDesign™
(2021-26™)
