Year
2024
Services
/
Branding & identity
/
Web design
Category
/
Campaign
Duration
12 weeks
Figma Prototype ↗





My client contact:
An emerging business needing a strategic visual identity system to define its market position.
Solara faced a bifurcated barrier to adoption. Their marketing site lacked the visual authority to engage enterprise decision-makers, failing to communicate the framework's speed and scalability.
Simultaneously, their documentation portal was functional but intimidating—a dense wall of text that obscured the tool's ease of use. They needed a unified strategy that solved both: a high-impact narrative to sell the vision, and a cognitive-first interface to support the builders.



Structuring a modern information architecture to clarify complex software capabilities for developer adoption.
We approached the project as two distinct products sharing a single DNA.
For the marketing site, we engineered a high-velocity visual experience. By utilizing custom Lottie animations and a "North Star" interactive prototype, we communicated the framework's power instantly, giving enterprise decision-makers the confidence to adopt.
Conversely, for the documentation portal, we pivoted to "cognitive-first" design. We stripped away visual noise and restructured the information architecture, creating a distraction-free environment where developers could find answers in seconds. The shared design system bridges these two worlds, ensuring a seamless transition from "sold" to "shipped."




Maarten Breddels
Co-Founder, Solara
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