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Solara Branding: Strategic 0-1 branding & identity for rapid market entry.

Solara Branding: Strategic 0-1 branding & identity for rapid market entry.

Solara Branding: Strategic 0-1 branding & identity for rapid market entry.

Solara came to us looking for a full-service website revamp.

Solara came to us looking for a full-service website revamp.

Solara came to us looking for a full-service website revamp.

Solara needed to clarify complex capabilities for developers. We engineered an intuitively structured, visually engaging site that communicates value instantly. The redesign propelled a 1300% explosion in software downloads, securing their position in the developer ecosystem.

Solara needed to clarify complex capabilities for developers. We engineered an intuitively structured, visually engaging site that communicates value instantly. The redesign propelled a 1300% explosion in software downloads, securing their position in the developer ecosystem.

Solara needed to clarify complex capabilities for developers. We engineered an intuitively structured, visually engaging site that communicates value instantly. The redesign propelled a 1300% explosion in software downloads, securing their position in the developer ecosystem.

Year

2024

Services

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Branding & identity

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Web design

Category

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Campaign

Duration

12 weeks

Figma Prototype ↗

Impact

Impact

Impact

0%

Increase in monthly software downloads (reaching 170k/mo)

0%

Increase in monthly software downloads (reaching 170k/mo)

0%

Increase in monthly software downloads (reaching 170k/mo)

0%

Boost in website conversion rate

0%

Boost in website conversion rate

0%

Boost in website conversion rate

0k

Monthly Active Users (MAU) reached by Q4 2024

0k

Monthly Active Users (MAU) reached by Q4 2024

0k

Monthly Active Users (MAU) reached by Q4 2024

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.
Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.
Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.

We propelled Solara's software adoption, boosting monthly software downloads by an astounding 1300% to 170,000 in just six months with a strategically redesigned website.

We propelled Solara's software adoption, boosting monthly software downloads by an astounding 1300% to 170,000 in just six months with a strategically redesigned website.

We propelled Solara's software adoption, boosting monthly software downloads by an astounding 1300% to 170,000 in just six months with a strategically redesigned website.

Website showcase video

Website showcase video

Website showcase video

Background

My client contact: Maarten Breddels

Background

My client contact: Maarten Breddels

Background

My client contact: Maarten Breddels

An emerging business needing a strategic visual identity system to define its market position.

Solara faced a bifurcated barrier to adoption. Their Marketing Site lacked the visual authority to engage enterprise decision-makers, failing to communicate the framework's speed and scalability.

Simultaneously, their Documentation Portal was functional but intimidating—a dense wall of text that obscured the tool's ease of use. They needed a unified strategy that solved both: a high-impact narrative to sell the vision, and a cognitive-first interface to support the builders.

The design operation

The design operation

The design operation

Precision Handoff Protocols. To eliminate engineering guesswork, we delivered a "North Star" interactive prototype complete with reactive breakpoints. This blueprint allowed developers to implement complex layouts without interpreting ambiguous static mocks.

Precision Handoff Protocols. To eliminate engineering guesswork, we delivered a "North Star" interactive prototype complete with reactive breakpoints. This blueprint allowed developers to implement complex layouts without interpreting ambiguous static mocks.

Precision Handoff Protocols. To eliminate engineering guesswork, we delivered a "North Star" interactive prototype complete with reactive breakpoints. This blueprint allowed developers to implement complex layouts without interpreting ambiguous static mocks.

Execution Overview

Execution Overview

Execution Overview

Structuring a modern information architecture to clarify complex software capabilities for developer adoption.

We approached the project as two distinct products sharing a single DNA.

For the Marketing Site, we engineered a high-velocity visual experience. By utilizing custom Lottie animations and a "North Star" interactive prototype, we communicated the framework's power instantly, giving enterprise decision-makers the confidence to adopt.

Conversely, for the Documentation Portal, we pivoted to "Cognitive-First" design. We stripped away visual noise and restructured the information architecture, creating a distraction-free environment where developers could find answers in seconds. The shared Design System bridges these two worlds, ensuring a seamless transition from "Sold" to "Shipped."

Catalyzing Mass Adoption. The new interface didn't just look better; it removed the friction of learning. This usability breakthrough together with the beta launch resonated instantly with the developer community, driving monthly downloads to a record-breaking 170,000.

Catalyzing Mass Adoption. The new interface didn't just look better; it removed the friction of learning. This usability breakthrough together with the beta launch resonated instantly with the developer community, driving monthly downloads to a record-breaking 170,000.

Catalyzing Mass Adoption. The new interface didn't just look better; it removed the friction of learning. This usability breakthrough together with the beta launch resonated instantly with the developer community, driving monthly downloads to a record-breaking 170,000.

An overview of the component library. We moved beyond marketing pages to architect a living library of 100+ atomic components.

An overview of the component library. We moved beyond marketing pages to architect a living library of 100+ atomic components.

An overview of the component library. We moved beyond marketing pages to architect a living library of 100+ atomic components.

What My Client Says

What My Client Says

What My Client Says

I had the pleasure of working with Chevis at Solara for over a year, much of that time as his direct manager. Chevis is an excellent Product Designer who consistently met and exceeded expectations. He worked on various parts of the product, notably taking the initiative on the Home page and API documentation redesign. He effectively handled complex challenges and consistently delivered high-quality results. His strong understanding of user needs and his focus on impactful features rather than just flashy designs made him stand out. In Solara’s fast-paced startup environment, Chevis’s adaptability and eagerness to contribute wherever possible were invaluable. He was always willing to step up and take on new tasks, demonstrating a great capacity for learning and growth. Beyond his professional skills, Chevis brought positive energy and a collaborative spirit to the team, making him a joy to work with and fostering a positive work environment. I highly recommend Chevis. His exceptional design skills, strong work ethic, and positive attitude would be a valuable asset to any team.
I had the pleasure of working with Chevis at Solara for over a year, much of that time as his direct manager. Chevis is an excellent Product Designer who consistently met and exceeded expectations. He worked on various parts of the product, notably taking the initiative on the Home page and API documentation redesign. He effectively handled complex challenges and consistently delivered high-quality results. His strong understanding of user needs and his focus on impactful features rather than just flashy designs made him stand out. In Solara’s fast-paced startup environment, Chevis’s adaptability and eagerness to contribute wherever possible were invaluable. He was always willing to step up and take on new tasks, demonstrating a great capacity for learning and growth. Beyond his professional skills, Chevis brought positive energy and a collaborative spirit to the team, making him a joy to work with and fostering a positive work environment. I highly recommend Chevis. His exceptional design skills, strong work ethic, and positive attitude would be a valuable asset to any team.
I had the pleasure of working with Chevis at Solara for over a year, much of that time as his direct manager. Chevis is an excellent Product Designer who consistently met and exceeded expectations. He worked on various parts of the product, notably taking the initiative on the Home page and API documentation redesign. He effectively handled complex challenges and consistently delivered high-quality results. His strong understanding of user needs and his focus on impactful features rather than just flashy designs made him stand out. In Solara’s fast-paced startup environment, Chevis’s adaptability and eagerness to contribute wherever possible were invaluable. He was always willing to step up and take on new tasks, demonstrating a great capacity for learning and growth. Beyond his professional skills, Chevis brought positive energy and a collaborative spirit to the team, making him a joy to work with and fostering a positive work environment. I highly recommend Chevis. His exceptional design skills, strong work ethic, and positive attitude would be a valuable asset to any team.
I had the pleasure of working with Chevis at Solara for over a year, much of that time as his direct manager. Chevis is an excellent Product Designer who consistently met and exceeded expectations. He worked on various parts of the product, notably taking the initiative on the Home page and API documentation redesign. He effectively handled complex challenges and consistently delivered high-quality results. His strong understanding of user needs and his focus on impactful features rather than just flashy designs made him stand out. In Solara’s fast-paced startup environment, Chevis’s adaptability and eagerness to contribute wherever possible were invaluable. He was always willing to step up and take on new tasks, demonstrating a great capacity for learning and growth. Beyond his professional skills, Chevis brought positive energy and a collaborative spirit to the team, making him a joy to work with and fostering a positive work environment. I highly recommend Chevis. His exceptional design skills, strong work ethic, and positive attitude would be a valuable asset to any team.
Chevis Zhou, AethrDesign Premium Web Design Agency's Framer Expert Partner.

Maarten Breddels

Co-Founder, Solara

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