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Solara Branding: Strategic 0-1 branding & identity for rapid market entry.
Solara Branding: Strategic 0-1 branding & identity for rapid market entry.
Solara Branding: Strategic 0-1 branding & identity for rapid market entry.
Solara came to us looking for a full-service website revamp.
Solara came to us looking for a full-service website revamp.
Solara came to us looking for a full-service website revamp.
Solara needed to clarify complex capabilities for developers. We engineered an intuitively structured, visually engaging site that communicates value instantly. The redesign propelled a 1300% explosion in software downloads, securing their position in the developer ecosystem.
Solara needed to clarify complex capabilities for developers. We engineered an intuitively structured, visually engaging site that communicates value instantly. The redesign propelled a 1300% explosion in software downloads, securing their position in the developer ecosystem.
Solara needed to clarify complex capabilities for developers. We engineered an intuitively structured, visually engaging site that communicates value instantly. The redesign propelled a 1300% explosion in software downloads, securing their position in the developer ecosystem.
Impact
Impact
Impact
Increase in monthly software downloads (reaching 170k/mo)
Increase in monthly software downloads (reaching 170k/mo)
Increase in monthly software downloads (reaching 170k/mo)
Boost in website conversion rate
Boost in website conversion rate
Boost in website conversion rate
Monthly Active Users (MAU) reached by Q4 2024
Monthly Active Users (MAU) reached by Q4 2024
Monthly Active Users (MAU) reached by Q4 2024






We propelled Solara's software adoption, boosting monthly software downloads by an astounding 1300% to 170,000 in just six months with a strategically redesigned website.
We propelled Solara's software adoption, boosting monthly software downloads by an astounding 1300% to 170,000 in just six months with a strategically redesigned website.
We propelled Solara's software adoption, boosting monthly software downloads by an astounding 1300% to 170,000 in just six months with a strategically redesigned website.












Website showcase video
Website showcase video
Website showcase video






Background
My client contact: Maarten Breddels
Background
My client contact: Maarten Breddels
Background
My client contact: Maarten Breddels
An emerging business needing a strategic visual identity system to define its market position.
Solara faced a bifurcated barrier to adoption. Their Marketing Site lacked the visual authority to engage enterprise decision-makers, failing to communicate the framework's speed and scalability.
Simultaneously, their Documentation Portal was functional but intimidating—a dense wall of text that obscured the tool's ease of use. They needed a unified strategy that solved both: a high-impact narrative to sell the vision, and a cognitive-first interface to support the builders.
The design operation
The design operation
The design operation



Precision Handoff Protocols. To eliminate engineering guesswork, we delivered a "North Star" interactive prototype complete with reactive breakpoints. This blueprint allowed developers to implement complex layouts without interpreting ambiguous static mocks.
Precision Handoff Protocols. To eliminate engineering guesswork, we delivered a "North Star" interactive prototype complete with reactive breakpoints. This blueprint allowed developers to implement complex layouts without interpreting ambiguous static mocks.
Precision Handoff Protocols. To eliminate engineering guesswork, we delivered a "North Star" interactive prototype complete with reactive breakpoints. This blueprint allowed developers to implement complex layouts without interpreting ambiguous static mocks.






Execution Overview
Execution Overview
Execution Overview
Structuring a modern information architecture to clarify complex software capabilities for developer adoption.
We approached the project as two distinct products sharing a single DNA.
For the Marketing Site, we engineered a high-velocity visual experience. By utilizing custom Lottie animations and a "North Star" interactive prototype, we communicated the framework's power instantly, giving enterprise decision-makers the confidence to adopt.
Conversely, for the Documentation Portal, we pivoted to "Cognitive-First" design. We stripped away visual noise and restructured the information architecture, creating a distraction-free environment where developers could find answers in seconds. The shared Design System bridges these two worlds, ensuring a seamless transition from "Sold" to "Shipped."
Catalyzing Mass Adoption. The new interface didn't just look better; it removed the friction of learning. This usability breakthrough together with the beta launch resonated instantly with the developer community, driving monthly downloads to a record-breaking 170,000.
Catalyzing Mass Adoption. The new interface didn't just look better; it removed the friction of learning. This usability breakthrough together with the beta launch resonated instantly with the developer community, driving monthly downloads to a record-breaking 170,000.
Catalyzing Mass Adoption. The new interface didn't just look better; it removed the friction of learning. This usability breakthrough together with the beta launch resonated instantly with the developer community, driving monthly downloads to a record-breaking 170,000.






An overview of the component library. We moved beyond marketing pages to architect a living library of 100+ atomic components.
An overview of the component library. We moved beyond marketing pages to architect a living library of 100+ atomic components.
An overview of the component library. We moved beyond marketing pages to architect a living library of 100+ atomic components.



What My Client Says
What My Client Says
What My Client Says

Maarten Breddels
Co-Founder, Solara
AethrDesign™
AethrDesign™
AethrDesign™
(2021-26™)





